KANSERLİ ÇOCUKLARA UMUT VAKFI KAMU SPOTU
What we did
Industry
Creative Direction, Visual Identity, Film Production, Campaign Design
Description
Overview
Every year, nearly 300,000 children worldwide — including 4,000 in Turkey — begin their fight against cancer.
To mark International Childhood Cancer Day (February 15), we created the #sarıyıfarket (“See the Yellow”) campaign to raise awareness and inspire public support.
Our goal was simple yet powerful:
to turn a color into a symbol of hope encouraging people to wear or share something yellow, post it on social media with the campaign hashtag, and show solidarity with children battling cancer.
Creative Approach
We designed a warm, empathetic visual identity centered around the color yellow — representing hope, light, and resilience.
The campaign’s tone combined emotional storytelling with real human connection, amplified through social media participation and user-generated content.
A series of digital films, social visuals, and motion assets invited the public to take part, making the campaign both heartfelt and shareable.
Deliverables
Campaign Concept & Creative Strategy
Visual Identity & Key Visuals
Awareness Film Production
Social Media & Hashtag Activation
Copywriting & Digital Communication Design
