#SARIYIFARKET

Overview

Every year, nearly 300,000 children worldwide — including 4,000 in Turkey — begin their fight against cancer.
To mark International Childhood Cancer Day (February 15), we created the #sarıyıfarket (“See the Yellow”) campaign to raise awareness and inspire public support.

Our goal was simple yet powerful:
to turn a color into a symbol of hope  encouraging people to wear or share something yellow, post it on social media with the campaign hashtag, and show solidarity with children battling cancer.

Creative Approach

We designed a warm, empathetic visual identity centered around the color yellow — representing hope, light, and resilience.
The campaign’s tone combined emotional storytelling with real human connection, amplified through social media participation and user-generated content.

A series of digital films, social visuals, and motion assets invited the public to take part, making the campaign both heartfelt and shareable.

Deliverables

• Campaign Concept & Creative Strategy

• Visual Identity & Key Visuals

• Awareness Film Production

• Social Media & Hashtag Activation

• Copywriting & Digital Communication Design