OPET / KAHİN

Developed in partnership with TANI, OPET’s Kahin Project is a pioneering data-driven marketing system that turns predictive analytics into personalized customer experiences.
Through advanced algorithms, the platform identifies individual behavior patterns and delivers customized campaigns for every OPET customer — transforming data into genuine loyalty.

The project received the “Achievement Award” in the Data Utilization / Product-Service-Experience from Data category, recognizing OPET’s innovation in customer-centric data usage.

Creative Approach

Our challenge was to translate a complex AI-powered system into an emotionally engaging, accessible narrative.
We designed a case film and campaign visuals that humanize data — showing how technology can anticipate needs, create value, and strengthen connection.

Minimalist animation, dynamic data motion graphics, and an intelligent tone of voice positioned Kahin as a visionary blend of technology and empathy.

Deliverables

• Creative Strategy & Storytelling

• Case Film Production

• Motion Graphics & Data Visualization

• Copywriting & Award Communication Assets