New Headquarters Launch

The Şişecam Community has relocated to its new, environmentally friendly, and state-of-the-art headquarters in Tuzla, Istanbul.
This modern space reflects Şişecam’s vision of innovation, sustainability, and collaboration — marking a new era in the company’s corporate culture.

As Kitchenew Media, we led the creative direction, brand storytelling, and launch communication for the new headquarters.
Our goal was to capture not only the architectural elegance of the space, but also the human side of transformation — how a new work environment can inspire connection, creativity, and belonging.

Creative Approach

We designed a visual and narrative campaign that positions the new Şişecam headquarters as a living ecosystem — blending technology, design, and sustainability.
Through cinematic visuals, authentic employee stories, and a contemporary communication tone, the project showcased the essence of “a workplace built for the future.”

The campaign extended across film, photography, and digital platforms, highlighting the dynamic rhythm of modern work life within Şişecam’s new home.

Deliverables

• Corporate Launch Film & Photography

• Creative Concept & Script Development

• Workplace Communication Strategy

• Visual Identity & Key Visuals

• Internal Launch Campaign Materials