MigrosTV

MigrosTV — Digital Channel Renewal & Creative Strategy

Digital Strategy, UI/UX Design, Creative Campaign, Content Experience Design

Migros Türkiye

Creative Approach

We approached the project through a comprehensive digital experience strategy, merging creative communication with interface innovation.
Our team developed a new design system for the platform — modern, modular, and optimized for multi-screen use — enhancing navigation, interactivity, and overall engagement.

The visual identity was refreshed with vibrant colors, bold typography, and motion-led storytelling, mirroring Migros’ warm yet forward-thinking personality.
In parallel, we created launch campaigns and content strategy frameworks to communicate the renewal across all Migros social and digital channels.

Deliverables

• Digital Channel Strategy & UX Architecture

• Platform Interface (UI/UX) Design

• Creative Campaign Concept & Launch Visuals

• Content Strategy & Communication Framework

• Social Media & Video Adaptations

Result

The MigrosTV Renewal Project reintroduced the platform as a next-generation digital content channel, seamlessly blending entertainment, education, and lifestyle under a fresh visual identity.
It strengthened Migros’ position as an innovator in retail-driven media, transforming customer engagement into a continuous and inspiring digital experience.