Akar Tekstil — Mardin Factory Launch Film
What we did
Industry
Brand Film, Creative Campaign, Copywriting, Strategy
Description
Akar Tekstil, one of Turkey’s leading textile manufacturers, expanded its production capacity with the opening of its new factory in Mardin — a symbol of sustainable growth and local empowerment in southeastern Turkey.
We were commissioned to create a launch film that would not only announce this major investment, but also celebrate the company’s values of innovation, craftsmanship, and community.
Creative Approach
Our creative concept was built around a simple but powerful narrative:
“From the hands of many, one vision grows.”
The film captures the harmony between technology and human touch, highlighting how modern textile production thrives through dedication, precision, and local pride.
Through atmospheric cinematography, close-up craftsmanship shots, and expansive factory visuals, we told a story of progress rooted in tradition.
The tone blends industrial elegance with emotional authenticity, reflecting both the scale of the factory and the human stories behind it.
Deliverables
Creative Concept & Script Development
Launch Film Direction & Production
Aerial and Industrial Cinematography
Voice-over & Sound Design
Campaign Communication Materials