Arçelik LOCUM — Location Uplifting Machine

LOCUM earned the 2021 Martech Awards – Best Use of Artificial Intelligence, highlighting Arçelik’s leadership in data-driven innovation.

What we did
PRODUCTIONTVC PRO
Industry

Creative Direction, Visual Identity, Film Production, Campaign Design

Description

LOCUM — short for Location Uplifting Machine is Arçelik’s award-winning artificial intelligence platform that revolutionizes how new store locations are selected.
Using advanced machine learning and predictive analytics, LOCUM enables smarter, faster, and more data-driven decisions in retail expansion.

The project required a creative storytelling approach to translate a complex AI system into an engaging, human-centered narrative.

Creative Approach

We shaped the brand story, naming, and launch film around a simple idea:
turning data into discovery.
Through minimalist motion design, bold typography, and a sleek visual language, we positioned LOCUM as both a technological breakthrough and a symbol of intelligent growth within Arçelik’s innovation ecosystem.

Deliverables

  • Creative Strategy & Brand Narrative

  • Naming & Concept Development

  • Launch Film Production

  • Motion Graphics & Key Visuals

  • Award Submission Materials

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