Arçelik LOCUM — Location Uplifting Machine
LOCUM earned the 2021 Martech Awards – Best Use of Artificial Intelligence, highlighting Arçelik’s leadership in data-driven innovation.
What we did
Industry
Creative Direction, Visual Identity, Film Production, Campaign Design
Description
LOCUM — short for Location Uplifting Machine is Arçelik’s award-winning artificial intelligence platform that revolutionizes how new store locations are selected.
Using advanced machine learning and predictive analytics, LOCUM enables smarter, faster, and more data-driven decisions in retail expansion.
The project required a creative storytelling approach to translate a complex AI system into an engaging, human-centered narrative.
Creative Approach
We shaped the brand story, naming, and launch film around a simple idea:
turning data into discovery.
Through minimalist motion design, bold typography, and a sleek visual language, we positioned LOCUM as both a technological breakthrough and a symbol of intelligent growth within Arçelik’s innovation ecosystem.
Deliverables
Creative Strategy & Brand Narrative
Naming & Concept Development
Launch Film Production
Motion Graphics & Key Visuals
Award Submission Materials
