64 Yıldır Birlikte

“64 Years Together” Campaign

What we did

PRODUCTIONTVC PRO

Industry

Brand Film, Creative Campaign, Copywriting, Strategy

Description

For over six decades, İş Bankası Kültür Yayınları has been one of Turkey’s most trusted cultural institutions — inspiring generations through literature, art, and knowledge.
To celebrate its 64th anniversary, we created the campaign “64 Years Together”, a heartfelt tribute to the bond between readers and the stories that shaped them.

The project aimed to highlight the brand’s enduring legacy while positioning it as a living bridge between tradition and modern thought.

Creative Approach

The film’s concept centered on a timeless idea:

Books don’t just tell stories — they accompany us through life.

We built a cinematic narrative that traces the journey of İş Bankası Kültür Yayınları across generations — showing books passed from hand to hand, moments of discovery, and the silent companionship of reading.

Visually, we combined warm lighting, nostalgic textures, and contemporary storytelling to reflect both the publisher’s heritage and its modern relevance.
The accompanying campaign extended this emotion into social media, emphasizing shared cultural memory and collective imagination.