“64 Years Together” Campaign
What we did
Industry
Brand Film, Creative Campaign, Copywriting, Strategy
Description
For over six decades, İş Bankası Kültür Yayınları has been one of Turkey’s most trusted cultural institutions — inspiring generations through literature, art, and knowledge.
To celebrate its 64th anniversary, we created the campaign “64 Years Together”, a heartfelt tribute to the bond between readers and the stories that shaped them.
The project aimed to highlight the brand’s enduring legacy while positioning it as a living bridge between tradition and modern thought.
Creative Approach
The film’s concept centered on a timeless idea:
Books don’t just tell stories — they accompany us through life.
We built a cinematic narrative that traces the journey of İş Bankası Kültür Yayınları across generations — showing books passed from hand to hand, moments of discovery, and the silent companionship of reading.
Visually, we combined warm lighting, nostalgic textures, and contemporary storytelling to reflect both the publisher’s heritage and its modern relevance.
The accompanying campaign extended this emotion into social media, emphasizing shared cultural memory and collective imagination.
Deliverables
Campaign Concept & Story Development
Brand Film Production
Copywriting & Scriptwriting
Visual Identity & Key Visuals
Social Media Adaptations
64 Yıldır Birlikteyiz…
Müşteri: İş Bankası Kültür Yayınları
Kreatif Direktör: Kemal Gökhan Gürses
Yaratıcı Grup Direktörü: Eren Ülüş
Yaratıcı Ekip: Özgür Özgel
Prodüksiyon Ekibi: Sadık Buğra, Güneş Banu Özdemir
Yönetmen: Emre Ülüş
Görüntü Yönetmeni: Özgür Özgel, Özgürcan Uzunyaşa
Post Prodüksiyon: Özgürcan Uzunyaşa
Yapım Şirketi: Kitchenew Media