“Hayata Geçsin” Awareness Campaign

What we did

Creative Campaign, Film Production, Social Media Activation

Client

Tohum Türkiye Otizm Erken Tanı ve Eğitim Vakfı
Türkiye Otizm Ağı Güçlendirme Projesi

Description

The “Hayata Geçsin” (Let It Come to Life) campaign was created to raise awareness and public support for the implementation of the National Autism Action Plan in Turkey.
The goal was to amplify the voices of individuals with autism and advocate for equal living conditions and opportunities for everyone on the spectrum.

Launched on December 3 — International Day of Persons with Disabilities, the campaign invited the public to take part by sharing messages of support with the hashtag #HayataGeçsin.

Creative Approach

We designed a digital-first awareness campaign built on empathy and community.
Through an emotionally powerful film and an inclusive visual identity, the campaign called people to action — to be the voice for those whose dreams deserve to come to life.

The tone was hopeful yet urgent, emphasizing that systemic change begins when awareness turns into action.

Deliverables

  • Creative Concept & Campaign Strategy

  • Awareness Film Production

  • Social Media Communication & Hashtag Activation

  • Copywriting & Visual Identity Design