Teknosa Smarties Prize
What we did
Industry
Creative Direction, Visual Identity, Film Production, Campaign Design
Description
Teknosa — one of Turkey’s leading technology retailers — embarked on a major digital transformation with the launch of its new e-commerce platform.
Our task was to translate this innovation into a dynamic brand story that celebrates accessibility, speed, and a renewed customer experience.
In addition to the web launch campaign, we also created a Smarties Awards presentation film, highlighting Teknosa’s forward-thinking approach to digital marketing and omnichannel strategy.
Creative Approach
We crafted a modern, high-energy visual narrative that reflects Teknosa’s new digital identity.
The film combines bold typography, vibrant motion graphics, and cinematic storytelling — illustrating how technology empowers everyday life through the Teknosa experience.
For the Smarties Awards submission, we designed a case film that elegantly showcased campaign performance, insights, and creative results through motion-led data storytelling.
Deliverables
Launch Film Concept & Production
Smarties Awards Case Film
Motion Graphics & Typography System
Voice-over & Sound Design
Digital Campaign Adaptations

